Why You Should Build a Vertical SaaS Company


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Why You Should Build a Vertical SaaS Company


Contrary to popular belief, starting a horizontal SaaS sets your company up for all kinds of obstacles and challenges - not the least of which being fierce competition and crowded categories. In this Partner Perspective, Tomer Diari, General Partner at Aleph, shares his insights into what's not working about horizontal SaaS (despite the huge TAM), why starting a vertical SaaS can help you successfully build a company, and the strategy you need to hold onto your customers and generate continuously-increasing ARR. Watch the video for Tomer's insights and follow us here at Aleph as we continue to share the practical advice we give our founders on startup life, the tech ecosystem and the global economy.