Assaf Elovic Takes on the SMB AI Revolution


How can values create value? On this podcast, Michael Eisenberg talks with business leaders and venture capitalists to explore the values and purpose behind their businesses, the impact technology can have on humanity, and the humanity behind digitization.
Assaf Elovic Takes on the SMB AI Revolution


How can values create value? On this podcast, Michael Eisenberg talks with business leaders and venture capitalists to explore the values and purpose behind their businesses, the impact technology can have on humanity, and the humanity behind digitization.
Assaf Elovic Takes on the SMB AI Revolution


How can values create value? On this podcast, Michael Eisenberg talks with business leaders and venture capitalists to explore the values and purpose behind their businesses, the impact technology can have on humanity, and the humanity behind digitization.
Assaf Elovic Takes on the SMB AI Revolution
Assaf Elovic Takes on the SMB AI Revolution

Assaf Elovic Takes on the SMB AI Revolution
Assaf Elovic Takes on the SMB AI Revolution
- [00:00:00] Intro: “SMBs are the biggest AI opportunity” and Monday’s AI trust breakthrough
- [00:00:48] Meet Assaf Elovic, Head of AI at Monday.com and how his job sits at the AI × SMB crossroads
- [00:01:25] What “Head of AI” means at Monday: from 0→1 startup inside the company to building an AI platform for everyone
- [00:03:06] Culture over tooling – AI Champions, AI Month, and creating bottom-up AI FOMO across the org
- [00:04:47] “AI is 10% model, 90% workflows and culture” and why SMB spreadsheets signal massive opportunity
- [00:05:19] Why SMBs are a dream AI customer: limited resources, infinite workflows, and Monday’s Agent Factory
- [00:08:39] The problem with chat UIs: restaurant-without-a-menu, unknown limits, and fear of being wrong
- [00:10:36] Monday’s failed AI chat assistant: how they measured adoption, retention, and why they killed it
- [00:11:52] Enter AI Blocks – embedding AI directly in boards, instant value, and the trust problem when it’s “only” 90% right
- [00:13:27] Explainability + feedback: closing the 360° loop and turning AI Blocks into a product users actually trust
- [00:15:39] Business-first AI research – starting from user problems, not “cool capabilities”
- [00:18:13] Risk analysis gone wrong: LLM hallucinations, subjective risk by industry, and moving to smaller, domain-tuned models
- [00:21:12] Eden’s 3 questions for SMBs and how to define Monday.com as a “job role,” not just a product
- [00:22:12] Advice for new AI startups: pick one painful, repetitive workflow (like event scheduling) and own it end-to-end
- [00:22:34] Scraping Gmail as startup-only superpower for workflow discovery
- [00:23:09] Why voice agents are Assaf’s #1 startup idea: near-human quality, 24/7, multi-language, zero churn
- [00:24:27] Niche to network: starting with one ultra-specific workflow and expanding into multi-agent businesses
- [00:25:01] Outro: AI that does the work, not just manages it, and how founders can ride the SMB AI wave
What does “Head of AI” actually mean inside a company like Monday.com and why are SMBs such an insane AI opportunity?
In this episode, Eden talks with Assaf Elovic, Head of AI at Monday.com, about bringing a massive SaaS company from “almost no AI” to AI products that ship real value across millions of users. Assaf shares how his role evolved from a 0→1 “startup inside Monday” to building an internal AI platform and culture the whole company can build on.
They break down why AI is 10% model, 90% workflows and culture, and why SMBs don’t need more magical chatbots - they need AI that is transparent, constrained, and deeply tied to the way they already work. Assaf walks through Monday’s first failed AI co-pilot, why users didn’t know what to ask, and how they reversed course by killing the chat, embedding AI Blocks directly into boards, and then adding explainability and feedback to rebuild trust.
From there, they zoom out to how Monday runs AI internally: AI Champions across departments, an “AI month” where everyone paused roadmaps to build AI, and a bottom-up culture where people share new papers and tools because they’re genuinely afraid to miss the next unlock.
For founders, Assaf and Eden get tactical:
- Why risk analysis with generic LLMs backfired and what it taught them about subjective risk and domain-specific models
- How to think “business problem → research task → product,” instead of doing cool research and hoping it lands
- A simple framework for interviewing SMBs and finding a first workflow worth automating
- Why a two-person startup today should be obsessed with voice agents and narrow, high-value workflows
If you’re building AI for real businesses, especially SMBs, this episode is a playbook on turning research into product, closing the trust loop with users, and using AI to actually do the work, not just manage it.
Please rate this episode 5 stars wherever you stream your podcasts!
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Monday.com, AI Blocks, Monday AI Assistant, Agent Factory, SMB automation, meta-learning, Liran Tam, Almost Human podcast, Aleph VC, Eden Shochat
Executive Producer: Erica Marom Chernofsky, Uri Ar
Producer: Dalit Merenfeld and Sofi Levak
Video and Editing: Nadav Elovic
Music and Creative Direction: Uri Ar
Content and Editorial: Dalit Merenfeld and Kira Goldring
Design: Uri Ar
Follow Assaf Elovic on LinkedIn: https://www.linkedin.com/in/assafe/?originalSubdomain=il
Follow Assaf Elovic on X:https://x.com/assaf_elovic
Keep up with Almost Human here: https://www.aleph.vc/almost-human
Follow Almost Human on Instagram: https://www.instagram.com/thealmosthumanpodcast/?hl=he
Learn more about Aleph: aleph.vc
Sign up for Aleph’s monthly email newsletter: https://newsletter.aleph.vc/
Subscribe to our YouTube channel: https://www.youtube.com/@aleph-vc/
Follow Eden on X: https://x.com/eden
Follow Eden on LinkedIn: https://www.linkedin.com/in/edens/
Follow Aleph on X: https://x.com/aleph
Follow Aleph on LinkedIn: https://www.linkedin.com/company/aleph-vc/
Follow Aleph on Instagram: https://www.instagram.com/aleph.vc/
Follow Assaf Elovic on LinkedIn
Follow Assaf Elovic on X
Keep up with Almost Human
Follow Almost Human on Instagram
Learn more about Aleph
Subscribe to our YouTube channel
Follow Eden on Twitter
Follow Eden on LinkedIn
Follow Aleph on X
Follow Aleph on LinkedIn
Follow Aleph on Instagram
Monday.com, AI Blocks, Monday AI Assistant, Agent Factory, SMB automation, meta-learning, Liran Tam, Almost Human podcast, Aleph VC, Eden Shochat
Executive Producer: Erica Marom Chernofsky, Uri Ar
Producer: Dalit Merenfeld and Sofi Levak
Video and Editing: Nadav Elovic
Music and Creative Direction: Uri Ar
Content and Editorial: Dalit Merenfeld and Kira Goldring
Design: Uri Ar
Follow Assaf Elovic on LinkedIn: https://www.linkedin.com/in/assafe/?originalSubdomain=il
Follow Assaf Elovic on X:https://x.com/assaf_elovic
Keep up with Almost Human here: https://www.aleph.vc/almost-human
Follow Almost Human on Instagram: https://www.instagram.com/thealmosthumanpodcast/?hl=he
Learn more about Aleph: aleph.vc
Sign up for Aleph’s monthly email newsletter: https://newsletter.aleph.vc/
Subscribe to our YouTube channel: https://www.youtube.com/@aleph-vc/
Follow Eden on X: https://x.com/eden
Follow Eden on LinkedIn: https://www.linkedin.com/in/edens/
Follow Aleph on X: https://x.com/aleph
Follow Aleph on LinkedIn: https://www.linkedin.com/company/aleph-vc/
Follow Aleph on Instagram: https://www.instagram.com/aleph.vc/
Follow Assaf Elovic on LinkedIn
Follow Assaf Elovic on X
Keep up with Almost Human
Follow Almost Human on Instagram
Learn more about Aleph
Subscribe to our YouTube channel
Follow Eden on Twitter
Follow Eden on LinkedIn
Follow Aleph on X
Follow Aleph on LinkedIn
Follow Aleph on Instagram
Monday.com, AI Blocks, Monday AI Assistant, Agent Factory, SMB automation, meta-learning, Liran Tam, Almost Human podcast, Aleph VC, Eden Shochat
Executive Producer: Erica Marom Chernofsky, Uri Ar
Producer: Dalit Merenfeld and Sofi Levak
Video and Editing: Nadav Elovic
Music and Creative Direction: Uri Ar
Content and Editorial: Dalit Merenfeld and Kira Goldring
Design: Uri Ar



































































































































































































