Episode4

Zeev Farbman Takes on Real-Time Diffusion Models

Facetune’s founder is rebuilding video. Eden talks with Lightricks CEO Zeev Farbman on real-time video AI, edge vs cloud, and fast-decaying models.

How can values create value? On this podcast, Michael Eisenberg talks with business leaders and venture capitalists to explore the values and purpose behind their businesses, the impact technology can have on humanity, and the humanity behind digitization.

Subscribe and listen anywhere:

Episode4

Zeev Farbman Takes on Real-Time Diffusion Models

Facetune’s founder is rebuilding video. Eden talks with Lightricks CEO Zeev Farbman on real-time video AI, edge vs cloud, and fast-decaying models.

How can values create value? On this podcast, Michael Eisenberg talks with business leaders and venture capitalists to explore the values and purpose behind their businesses, the impact technology can have on humanity, and the humanity behind digitization.

Subscribe and listen anywhere:

Episode4

Zeev Farbman Takes on Real-Time Diffusion Models

Facetune’s founder is rebuilding video. Eden talks with Lightricks CEO Zeev Farbman on real-time video AI, edge vs cloud, and fast-decaying models.

How can values create value? On this podcast, Michael Eisenberg talks with business leaders and venture capitalists to explore the values and purpose behind their businesses, the impact technology can have on humanity, and the humanity behind digitization.

Subscribe and listen anywhere:

Zeev Farbman Takes on Real-Time Diffusion Models

Eden Shochat

November 25, 2025

Zeev Farbman Takes on Real-Time Diffusion Models

Eden Shochat

November 25, 2025

Zeev Farbman Takes on Real-Time Diffusion Models

Eden Shochat

November 25, 2025

Zeev Farbman Takes on Real-Time Diffusion Models

Eden Shochat

November 25, 2025

Subscribe and listen anywhere:

Subscribe and listen anywhere:

Subscribe and listen anywhere:

KEY TOPICS

[00:00:30] Intro: Eden welcomes Zeev & the real-time, on-device video breakthrough
[00:01:36] Why LTX-2 matters: multimodal → one model, many outputs
[00:02:24] Transformers converge: no more “image model vs video model” silos
[00:03:34] Programmable pixels: the real value is real-time, user-responsive video
[00:04:30] China’s edge: open weights, edge-first strategy, Alibaba leading
[00:06:27] Israeli startups standardizing on Chinese stacks (Qwen, G-PIO)
[00:08:40] Product → Platform: Lightricks restructures into model + API + apps
[00:11:02] Foundation models depreciate fast; value shifts to productization
[00:13:23] Gaming-engine analogy: model = rendering core, tooling = moat
[00:19:25] Real-time personalized ads: creative per user, per impression
[00:24:21] LLM → JSON pipelines: APIs replaced by structured scene instructions
[00:31:31] Cost shift: state-of-the-art video running on consumer GPUs, not data centers

What if video wasn’t a file you export, but a service that responds to every viewer in real time?

In this episode, Eden Shochat talks with Lightricks co-founder & CEO Zeev Farbman about LTX 2, their real-time video diffusion model that runs on edge devices (phones and gaming GPUs) instead of giant cloud data centers.

They break down:

Why “every pixel is programmable” is the real story behind diffusion models
How we got from Facetune to a real-time video engine
Why edge AI might beat cloud APIs for the next wave of products
China’s open-weight strategy vs the West’s closed, API-first approach
What happens when you can personalize every ad impression with generated video
Why foundation models are a fast-depreciating asset and where the real moats will be
How Lightricks thinks about being both a product company and a platform/API
The coming shift from blank 3D scenes to “never start from scratch” creative workflows
The sci-fi idea from Neal Stephenson’s Diamond Age that Zeev would build as a startup today

If you’re a founder, engineer, or creator thinking about the future of video, gaming, or adtech, this episode is a playbook for what’s now possible when real-time, per-user video runs on everyday hardware.

Please rate this episode 5 stars wherever you stream your podcasts!

Read full article

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Zeev Farbman Takes on Real-Time Diffusion Models

Show References

Follow Zeev Farbman on LinkedIn: https://www.linkedin.com/in/zeev-farbman-b5926b37/

Follow Zeev Farbman on X: https://x.com/ZeevFarbman

Keep up with Almost Human here: https://www.aleph.vc/almost-human

Follow Almost Human on Instagram: https://www.instagram.com/thealmosthumanpodcast/?hl=he

Learn more about Aleph: aleph.vc

Sign up for Aleph’s monthly email newsletter: https://newsletter.aleph.vc/

Subscribe to our YouTube channel: https://www.youtube.com/@aleph-vc/

Follow Eden on X: https://x.com/eden

Follow Eden on LinkedIn: https://www.linkedin.com/in/edens/

Follow Aleph on X: https://x.com/aleph

‍Follow Aleph on LinkedIn: https://www.linkedin.com/company/aleph-vc/

‍Follow Aleph on Instagram: https://www.instagram.com/aleph.vc/

‍

Resources

Lightricks, LTX 2, Facetune, Almost Human podcast, Zeev Farbman, Runway Gen-3, Google Genie, Alibaba, Qwen models, OpenAI, edge AI, Unreal Engine, Unity, Neal Stephenson, The Diamond Age, Blender, Maya, 3D Studio, Apple

Credits

Executive Producer: Erica Marom Chernofsky, Uri Ar

Producer: Dalit Merenfeld

Video and Editing: Dalit Merenfeld

Music and Creative Direction: Uri Ar

Content and Editorial: Dalit Merenfeld and Kira Goldring

Design: Uri Ar

60 seconds with

Zeev Farbman Takes on Real-Time Diffusion Models

Show References

Follow Zeev Farbman on LinkedIn: https://www.linkedin.com/in/zeev-farbman-b5926b37/

Follow Zeev Farbman on X: https://x.com/ZeevFarbman

Keep up with Almost Human here: https://www.aleph.vc/almost-human

Follow Almost Human on Instagram: https://www.instagram.com/thealmosthumanpodcast/?hl=he

Learn more about Aleph: aleph.vc

Sign up for Aleph’s monthly email newsletter: https://newsletter.aleph.vc/

Subscribe to our YouTube channel: https://www.youtube.com/@aleph-vc/

Follow Eden on X: https://x.com/eden

Follow Eden on LinkedIn: https://www.linkedin.com/in/edens/

Follow Aleph on X: https://x.com/aleph

‍Follow Aleph on LinkedIn: https://www.linkedin.com/company/aleph-vc/

‍Follow Aleph on Instagram: https://www.instagram.com/aleph.vc/

‍

Resources

Lightricks, LTX 2, Facetune, Almost Human podcast, Zeev Farbman, Runway Gen-3, Google Genie, Alibaba, Qwen models, OpenAI, edge AI, Unreal Engine, Unity, Neal Stephenson, The Diamond Age, Blender, Maya, 3D Studio, Apple

Credits

Executive Producer: Erica Marom Chernofsky, Uri Ar

Producer: Dalit Merenfeld

Video and Editing: Dalit Merenfeld

Music and Creative Direction: Uri Ar

Content and Editorial: Dalit Merenfeld and Kira Goldring

Design: Uri Ar

60 seconds with

Zeev Farbman Takes on Real-Time Diffusion Models

Show References

Follow Zeev Farbman on LinkedIn: https://www.linkedin.com/in/zeev-farbman-b5926b37/

Follow Zeev Farbman on X: https://x.com/ZeevFarbman

Keep up with Almost Human here: https://www.aleph.vc/almost-human

Follow Almost Human on Instagram: https://www.instagram.com/thealmosthumanpodcast/?hl=he

Learn more about Aleph: aleph.vc

Sign up for Aleph’s monthly email newsletter: https://newsletter.aleph.vc/

Subscribe to our YouTube channel: https://www.youtube.com/@aleph-vc/

Follow Eden on X: https://x.com/eden

Follow Eden on LinkedIn: https://www.linkedin.com/in/edens/

Follow Aleph on X: https://x.com/aleph

‍Follow Aleph on LinkedIn: https://www.linkedin.com/company/aleph-vc/

‍Follow Aleph on Instagram: https://www.instagram.com/aleph.vc/

‍

Resources

Lightricks, LTX 2, Facetune, Almost Human podcast, Zeev Farbman, Runway Gen-3, Google Genie, Alibaba, Qwen models, OpenAI, edge AI, Unreal Engine, Unity, Neal Stephenson, The Diamond Age, Blender, Maya, 3D Studio, Apple

Credits

Executive Producer: Erica Marom Chernofsky, Uri Ar

Producer: Dalit Merenfeld

Video and Editing: Dalit Merenfeld

Music and Creative Direction: Uri Ar

Content and Editorial: Dalit Merenfeld and Kira Goldring

Design: Uri Ar

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February 14, 2024

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This week saw a remarkable display of action from Israel’s high tech entrepreneurial leaders to save our community’s reputation from irreput

February 14, 2024

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I am sure any engineer or executive at a Unicorn company or a tech company valued at hundreds of millions of dollars is sitting around askin

February 14, 2024

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I’m hardly a feminist. I admit that in law school I viewed all the feminist law/philosophy classes as “out-of-date” and targeted at angry wo

February 14, 2024

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Aaron shares Aleph’s core values and hallmark qualities: a tireless work ethic on behalf of entrepreneurs; Zionism; business ethics; transpa

February 14, 2024

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When I chose the name for my personal blog (sixkidsandafulltimejob), I looked for something that would be a conversation starter. I realized

February 14, 2024

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We are a network in service of entrepreneurs. A network that builds services for entrepreneurs. Having just celebrated another anniversary a

February 14, 2024

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In Pirkei Avot (“Ethics of the Fathers”, part of the Jewish oral tradition), there is an outline of some different ways that people acquire

February 14, 2024

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Over the last decade, we have seen the “Startup Nation” story become a main Israeli narrative, worldwide. The world’s opinion of Israel is t

February 14, 2024

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Please join me in welcoming two new members to the Aleph family: Nadav “Wiz” Weizmann as an Entrepreneur in Residence and Mor Sela as an Eng

February 14, 2024

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Not long after news of Intel’s acquisition of Mobileye leaked, the inevitable melancholy about the selling out of scale-up nation hit my Fac

February 14, 2024

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A few years ago, I dedicated my life to the first 2 years of the wonderful Onavo. I thought I knew what Founders, Startups and Venture Capit

February 14, 2024

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In this new capacity, I’ll be joining the company’s global leadership team and among my many missions ahead I am establishing WeWork’s produ

February 14, 2024

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In How to Castrate a Bull: Unexpected Lessons on Risk, Growth, and Success in Business, NetApp founder, Dave Hitz, skillfully retells the ba

February 14, 2024

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When I joined Google in 2010, I was shocked to learn that every secret project the company was working on, every strategy, almost every plan

February 14, 2024

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Almost two years ago, my wife and I went to a highly enjoyable Bon Jovi concert in Park Hayarkon, Tel Aviv. The band was in top form and pla

February 14, 2024

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Six weeks ago, Tzvika, our head of platform encouraged me to include a small link in my email signature asking “Can Aleph help you make Aliy

February 14, 2024

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When I first entered the Israeli venture capital business some two decades ago, there were certain canonical beliefs about how to build a su

February 14, 2024

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A year ago, we decided to pack our office on Rothschild 32 and move for one year to WeWork’s then recently opened office in Sarona. We wante

February 14, 2024

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The last week has been a whirlwind at the Aleph portfolio. Lemonade, which is now a household name in insurance and not beverages, announced

February 14, 2024

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Sometimes you need to get lucky. But as Jim Collins says in Good To Great, “The critical question is not ‘Are you lucky?’ but ‘Do you get a

February 14, 2024

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This series was written in light of a talk I gave at the Aleph.Bet: Building a Successful SaaS Business workshop which took place on Februar

February 14, 2024

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TLDR: After 4 years of activity, 4514 questions, 23856 answers and 6614 appreciations, we have decided to shutdown the Karma app as we know

February 14, 2024

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This is the second part of our two-part series focused on exploring metrics for when you’re in the growth stage of building your start-up.

February 14, 2024

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Hi everyone — my name is Uri Ar and I’m joining Aleph as an EIR. I think the E is supposed to stand for Experience Designer. Right now it st

February 14, 2024

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They come from 10 different countries and speak 8 languages. Now they want to help Israeli startups succeed in the global market.

February 14, 2024

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Startup founders often underestimate the importance of preparing for an announcement and think they can hire a PR firm to do all the heavy l

February 14, 2024

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Once upon a time there was a girl who loved telling stories. Before she even knew how to write, she would dictate them into her father’s dic

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