Lena Russovsky

Lena Russovsky was Shlepped to Israel from Moscow at 9 Years Old, Now She's a Journalist, Activist, and Entrepreneur

How can values create value? On this podcast, Michael Eisenberg talks with business leaders and venture capitalists to explore the values and purpose behind their businesses, the impact technology can have on humanity, and the humanity behind digitization.

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Lena Russovsky

Lena Russovsky was Shlepped to Israel from Moscow at 9 Years Old, Now She's a Journalist, Activist, and Entrepreneur

How can values create value? On this podcast, Michael Eisenberg talks with business leaders and venture capitalists to explore the values and purpose behind their businesses, the impact technology can have on humanity, and the humanity behind digitization.

Subscribe and listen anywhere:

Lena Russovsky

Lena Russovsky was Shlepped to Israel from Moscow at 9 Years Old, Now She's a Journalist, Activist, and Entrepreneur

How can values create value? On this podcast, Michael Eisenberg talks with business leaders and venture capitalists to explore the values and purpose behind their businesses, the impact technology can have on humanity, and the humanity behind digitization.

Subscribe and listen anywhere:

Lena Russovsky

May 27, 2026

Lena Russovsky

May 27, 2026

Lena Russovsky

May 27, 2026

Lena Russovsky

May 27, 2026
Subscribe and listen anywhere:
Subscribe and listen anywhere:
Subscribe and listen anywhere:
KEY TOPICS

0:00 – Intro

1:09 – Who Is Lena Russovsky: Russian Olah, Journalist, Activist, Community Builder

3:12 – Making Aliyah from the Soviet Union in 1991

4:58 – Arriving in Israel as the Soviet Union Collapsed

7:17 – How She Built a Career in Biotech, Broadcasting, and Activism

8:46 – Would She Be the Same Person If She’d Stayed in Russia?

9:50 – “Russian Women Without a Sense of Humor”: Why She Founded the Community

11:56 – Discrimination Against Russian-Speaking Immigrant Women in Israel

14:30 – Inside a 56,000-Member Community for Russian-Speaking Olim

15:35 – The 1.5 Generation and the Myth of the Israeli Melting Pot

18:49 – Growing Up Between Russia and Israel: The Immigrant Child Experience

20:34 – Did She Ever Consider Leaving Israel?

21:02 – Returning to Russia After 20 Years: What She Found

22:44 – What She Loves Most About Living in Israel

23:57 – Aliyah Advice for Russian-Speaking Immigrants

25:09 – At 80, Looking Back: Who She Became Because of Aliyah

25:49 – Rapid Fire: Hummus, Yalla & Hugging Strangers

In this episode of Yalla, Let’s Go!, Erica and Abbey sit down with Lena Russovsky — Soviet-born Israeli journalist, Kan broadcaster, biotech researcher, and founder of “Russian Women Without a Sense of Humor,” one of Israel’s largest online communities with over 56,000 members — for a conversation about Russian aliyah, immigrant identity, and building a life in Israel.

Lena made aliyah from Moscow in 1991 at age nine, arriving just as the Soviet Union was collapsing. She grew up as part of the “1.5 generation” — Soviet-born children who immigrated young and came of age as Israelis — and has spent her career advocating for Russian-speaking olim, amplifying immigrant women’s voices, and building community across Israeli society.

Also in the episode:

  • The Soviet Jewish immigration experience and what the 1991 aliyah wave was really like
  • Discrimination and harassment faced by Russian-speaking women in Israel
  • What the melting pot ideal got wrong — and why immigrant identity can’t be erased
  • Building a 56,000-member community from a moment of rage on national TV
  • The 1.5 generation: growing up between two cultures, two languages, two identities
  • Returning to Russia 20 years later and feeling nothing
  • Aliyah advice for Russian-speaking immigrants making the move today
  • What freedom really means when you grew up Jewish in the Soviet Union

This is a powerful conversation about immigration, identity, and the courage it takes to build a life among your people.

Subscribe for more conversations with people who live, work, build, and stay in Israel.

#LenaRussovsky #RussianAliyah #SovietJews #Israel #Aliyah #1point5Generation #RussianOlim #JewishImmigration #IsraeliSociety #IsraeliWomen #YallaLetsGo #LifeInIsrael #CommunityBuilding #JewishIdentity #FormerSovietUnion

No transcript found

[Abbey Onn — 0:00]

Listen, in the last number of years there have been a lot of Russian-speaking immigrants that have come. There are people making aliyah [immigration to Israel] every day. You've been here now for a number of decades. What is the number one piece of advice you would offer someone who's considering or just made aliyah?

[Lena Russovsky — 0:13]

I mean, we were very different from the local society. You know, the way we looked — we were ex-Soviet citizens, a bit different. Soviet Union, Middle East. It's so funny to say "Soviet Union," because you feel it was like hundreds of years ago, you know?

[Abbey Onn — 0:26]

It's the history books.

[Lena Russovsky — 0:28]

Yeah, it's something you read in the history books, but in my teudat zehut [ID card], it's written: place of birth, Soviet Union.  And look I at this, and me?

[Lena Russovsky — 0:35]

We felt such freedom coming here and being able to express our Judaism without hiding it. You know, you can breathe. I can't imagine myself living in another country and not feeling comfortable saying, "I'm a Jewish woman." I mean — this is crazy, you know?

[Abbey Onn — 0:52]

Do you think your career would have looked the same, had you not moved here?

[Lena Russovsky — 0:55]

Oh, no. Of course not. I have no idea who I would be if I had not moved here.

[Abbey Onn — 1:09]

Welcome back to Yalla, Let's Go! — the podcast that Erica and I started to remind ourselves, and maybe other people, why we made aliyah. We are speaking to everyone from venture capitalists to athletes, journalists, cookbook authors, people working in tech, and more. And today, we're super excited to welcome a special guest, Lena Russovsky. But before we jump in, I want to ask Erica, pulse check — how are you feeling about living in Israel?

[Erica Marom — 1:34]

So I had a really unique experience last week. I spent a couple of days in the hospital because my son broke his elbow and had surgery.

Boy mom.

It was really just so unexpectedly unique, because it was such a melting pot of Israeli society in the most extreme way. You had Jews and Arabs working together — doctors, nurses, patients. Jews from all walks of life: ultra-Orthodox, secular, from every country you could imagine, with Arabs. Everyone waiting together in the waiting room. Everybody was treated exactly the same. Everyone was getting the exact same standard of care. All the doctors and nurses were working together. It was just — everybody together.

And it felt like: I wish everybody who says there's an apartheid here could just come to this medical center. This is one of Israel's biggest and most professional medical centers — see what daily life actually is like in this hospital.

[Abbey Onn — 2:33]

We can say not everything is perfect in this country, but there are moments where you're like, I just want to take a snapshot and let everybody see it.

[Erica Marom — 2:40]

Exactly, exactly.

[Abbey Onn — 2:40]

How's Adir now?

[Erica Marom — 2:43]

Adir is home recovering with a giant cast on his arm.

[Abbey Onn — 2:46]

Okay. We're sending him love.

[Erica Marom — 2:48]

Yeah.

[Abbey Onn — 2:48]

Okay. We're super excited to welcome Lena Russovsky, an olah [an immigrant to Israel] from the former Soviet Union who made aliyah at the age of nine, and since then has worn many, many hats — including journalist at Kan, one of our big broadcasting stations, activist leading one of the largest online communities, and more. Lena, we're excited to welcome you to Yalla.

[Lena Russovsky — 3:09]

Hi. Thank you so much for inviting me. I'm excited as well.

[Abbey Onn — 3:12]

Thank you. We are going to start with our hard question. If you can tell us your life story in under a minute.

[Lena Russovsky — 3:18]

Oh my God.

So let's do it — yes. Our family came to Israel in 1991. I was nine years old. We made aliyah to Israel from Moscow. It was still Soviet Union. It was like, you know, something from the history.

And I grew up here. I went to school, I went to the army. I have a first degree from Tel Aviv University in biomedical science — it was my first and ongoing career in biotech. And my second degree is from Tel Aviv University as well, in gender studies. So these are the other things I'm interested in.

And I'm also an activist and a social and cultural entrepreneur, and during the years I founded many nationwide projects — for olim [immigrants to Israel], for elderly people, for younger — you name it. And one of, I think, my biggest achievements and biggest projects is our online community, which is not only online but also offline. It was recognized by Meta Israel as one of the most influential women's communities in Israel a few years ago. We have more than 56,000 people, who are mostly people like me — who came here with their families when they were children or teenagers. What's called the one-and-a-half generation. I guess we will speak about that.

And many, many social and cultural projects came out of this community and that we led over the years. So yeah, there are many things I'm interested in and curious about. I'm also a high-tech entrepreneur, so there are many things I'm doing.

[Erica Marom — 4:58]

So you didn't choose to come here. You were put on a plane by your parents and brought here. What do you remember about those first weeks or months that you were  living in Israel?

[Lena Russovsky — 5:09]

Listen, this is crazy, you know, when you think about that. Because when you are a child, you understand reality — but not very deep. You only really understand when you grow up and can recall the things you went through.

But I have to tell you — we had a very, very hard arrival journey to here, because it was just before the Soviet Union fell apart. So nothing was really sure. I mean, we were already in the airport with all our things, with many people with us, and they almost canceled the flight. It was crazy times — really crazy times in history. In world history, yes, and in our personal history, and our family history.

And we went through Budapest, and we were waiting there with all our bags — the elderly and the children. And when we came here, I was nine years old, I came from Soviet Union. We knew from books that in Soviet Union everything was very strict.

And we came here and there was a lot of mess, of course, because many people came that day — it was the first in July, 1991. And we came out of the airport, out into Israel. And I looked around, and there were a lot of people wherever — gathering, waiting for taxis, waiting for rides, not knowing where we were.

And the two first things I experienced as a child: one is the heat. Well, I experience this now also. I came out and said, oh, it's so hot outside. And the other was that I saw the Israeli flag — and it was torn, and it was dirty. And I was shocked. As a child, I was shocked. Because, you know, if you think about Soviet Union, all the symbols of the country were precious. And to see the Israeli flag — in the airport, where they welcome people — not clean and tight, but a bit torn and not clean. It was shocking for me. I was like: how can it be, you know?

[Abbey Onn — 7:17]

It's still probably that way today. You went from — as you said — biotech, to radio presenting, to a degree in feminist studies, to leading this community. Lots of hats, not a straight line. Can you talk about how you built your career?

[Lena Russovsky — 7:32]

You know, sometimes we speak about our career as if it's something that is separated from us — like, there is me, and there is my career. But it's the same, you know.

And I think that I live my life from passion. From things that I feel that are important. And I think I'm blessed to have an opportunity to make things that are also making good for others. It can be scientific research to help people — now we are working with neonatals, infants and things like that. And on the other hand, to give a place for women and for different voices on my radio show and in our community.

So I can't really tell you how I developed my career. I was just listening to myself and striving to live with meaning. I always wanted to live with meaning, with a sense of meaning. I think this is the most important thing. And I feel privileged — although I made it with my two hands — but still, it's something about character, I guess, or whatever.

[Abbey Onn — 8:46]

I love that answer. I want to ask one more question. Do you think your career would have looked the same had you not moved here?

[Lena Russovsky — 8:59]

Oh, no, of course not. I have no idea who I would be if I hadn't moved here, because... we are a product of society. Although we don't like to think about that, because we are so individual and we are so special. And we are — we are very special.

But if we had grown up in a different place, we would be differently special. I can't even imagine what kind of woman I would be if we stayed in Moscow. I would be a Russian Jewish girl in Russia. I have no idea how I would look, what I would do, and how my life would look.

It's a nice mind game to think about that. But I can't even imagine who I would be.

[Abbey Onn — 9:43]

Yeah, it's super interesting. I just think this notion that you're being driven by meaning — I think it's a really beautiful way to explain it.

[Lena Russovsky — 9:49]

Yeah. Thank you.

[Erica Marom — 9:50]

So let's talk about the community that you built — "Russian Women Without a Sense of Humor," which has almost 60,000 members. First of all, what is this name? Do Russian women not have a sense of humor? And what drove you to start this community?

[Lena Russovsky — 10:03]

Well, first of all, we do have. And I think you can feel I'm a bit funny also, you know — I'm also writing standup already for a few years. So if you hear me giving a standup show, that's me.

But I'll just say that I founded this community 12 years ago, and it was a kind of response to something that was going on on national TV, where I found myself working after a few years. You know, life goes in circles.

And there was some kind of remark — very, very disrespectful toward Russian-speaking women. And everyone laughed in the studio on the television show. And when I saw it, I was amazed. How can they say something like this on national television about such a big population?

And I had the rage, you know — because I live from passion, and passion has different expressions. And I said: okay, this will not happen. I started to write letters, and I started to speak with people related to that show, to the national television. And I founded this community because I wanted to gather people — just to express what they think about these kinds of things.

And "Without a Sense of Humor" — because many times humor is used as a weapon, everywhere. Humor is used as a weapon to humiliate someone, to make someone feel uncomfortable. And when the other person responds to it, you say: "What's the matter with you? You don't have a sense of humor." So I was saying: you know what, I don't have a sense of humor. But if you will be funny, I will have one. So this is the thing.

[Erica Marom — 11:56]

So actually, on our call before we filmed this, you said something I wasn't aware of at all — I'd love if you could talk a little more about how Russian women feel they are discriminated against in Israeli society.

[Lena Russovsky — 12:08]

Yeah, well, it's much less now. But it was crazy in the 90s, and it's still kind of a wound — in our hearts, and in the hearts of our families.

There are a lot of stereotypes about Russian women, Russian-speaking women. A lot from the former Soviet Union. I mean, we were very different from the local society. The way we looked — I was a child, but our parents — the way we looked, the way we were. We were ex-Soviet citizens, you know. So it was a bit different from Israel, from the Middle East. A big difference, Soviet Union, Middle East.

The people's perception was very — women were sexualized a lot, were harassed a lot. There are researches made that harassment toward Russian-speaking girls and teenagers was two to two-and-a-half times higher than toward other people.

[Lena Russovsky — 13:11]

Yes, yes, that's true.

[Lena Russovsky — 13:12]

And you know, not only among us — but women, many, many times, are silent about these kinds of experiences. And also when you are an immigrant, oleh is a kind of immigration, it is an immigration. You are in a weak situation, especially when you're coming from such a different country, not knowing anything. So when you are weak, and you are a woman in society, and you have no back no financial back, no support systems — you are very easy to become a victim of people who take advantage of the situation.

So this is one of the things we were very dominant in our society for discussing and for speaking about that — because it was very important to me to give a place to women, to hear their voices. And people — because our online community is in Hebrew. For us it's easier to speak in Hebrew, although I'm fluent in Russian — but we grew up here. So many journalists and many public figures and many people were reading our community and hearing what we were going through, and our mothers and grandmothers, et cetera.

So yeah, it was a hard experience for many women. That's true.

[Erica Marom — 14:30]

So the community is kind of a place where all of these women can come together and share their stories and share their experiences?

[Lena Russovsky — 14:36]

Yes. And during the years, our community became many things. First of all, we have a lot of gatherings in person — not every week, of course, because we're also working, and this is volunteering work, if you can say it like that. But we have many gatherings of hundreds of people every time.

In our community, it's a place where you can share your aliyah story. You can speak about the differences you have, the struggles you still have with your parents — because our parents become older, and we still need to help them in some kind of way. Some kind of cultural discussions, for example, many people our age already have children who were born here. So what do you do about language? Do you teach them Russian or yu don't teach them Russian? You yourself don't always speak Russian fluently, so how can you teach them? But you want them to be able to speak with their grandparents. So it's a thing.

[Abbey Onn — 15:35]

So I think you're getting at the next set of things I'm really curious about — which is you were given this idea when you arrived that you were coming to a melting pot, and that wasn't totally true for your community. And similarly, this idea that you mentioned earlier, this idea of of being part of the one point five generation. Can you talk a little bit about that experience? Kind of what you were sold versus the realities?

[Lena Russovsky — 15:53]

You know, because we came from Soviet Union — I know it's so funny to say "Soviet Union," because you feel it was like hundreds of years ago. Yeah, it's something you read in the history books. But in my teudat zehut, it's written: place of birth, Soviet Union. And look at this and I say, "Me?" But nevertheless, we came from Soviet Union and we didn't have information about that. We didn't know melting, we had nothing, it was a closed society, you know? My father always says: we didn't know where we go — but we knew where we were going from.

So we had no information about the melting pot or anything that was going here. I don't know how our families did it, I can tell you that.

But I do want to say a few things about the melting pot, because it's one of the most persistent ideas in Israeli society. And I think we are already living in a post-melting-pot period. Because you cannot melt identities. They learned this. You cannot melt identities. You cannot erase people's past, because they will come back to their past — it's part of who they are in the present, and it's part of who they will become in the future.

So it's about hierarchy, and it's about power and power struggles in society. There's a lot to say about this, but — not now. Anyhow, if I can conclude, I think it's very important for everyone to struggle to keep his own identity and also to integrate. It goes together, I think. And then you can enrich the society you live in, because you can bring the cultural baggage you had in your past life.

Many times it's a struggle. For example, for our aliyah — it was the biggest wave of aliyah in Israeli history.

[Lena Russovsky — 17:56]

Yes.

[Lena Russovsky — 17:57]

Approximately 1 million people came here. And one of the criticisms of our aliyah was that we are keeping our language, we are keeping our culture. We are speaking Russian among ourselves — or Ukrainian, you know. And we go to the shows, and we host... I host right there, I'm already hosting in Russian as well. So you know — "you came to Israel, speak Hebrew." And I said, "Yeah, I will speak Hebrew, but we will speak Russian as well. I think it was possible because it was already in the 90s, and not the 60s and 70s, when the country was still young. So we had that possibility. And also we were a lot of people, so there was more power.

But I think it's important to keep the baggage you came from, because it will enrich your life — and enrich the society as well.

[Erica Marom — 18:49]

So because you were brought here by your parents and it wasn't a decision you made — was there ever a time when you felt annoyed that they made you come here?

[Lena Russovsky — 18:57]

Not like annoyed. But I remember when I was a child, from time to time I was missing my home — I wanted to go home. But I understood that we won't go.

It's not that I was annoyed, because when you grow up here, this is your home. Russia — the place where I was born — is really important to me, because it's my birthplace. It's my first experiences in life. But this is my home.

So I was sometimes mad at my home — as I'm mad at this home now as well. It's part of love-hate relationship. But it's mostly love. I can't really imagine myself living in another place, although I've had many opportunities along the way, career-wise and et cetra. But I think I know how it is to be a foreigner in another country.

And it's not a foreign — we were a minority. Jews were a minority in Soviet Union, and there was antisemitism, but not only — we were a minority. And I know we felt such freedom coming here, and being able to express our Judaism without hiding it. It's such a freedom for your personal... I don't know, like your breath. You can breathe.

And you can't really imagine it. I can't imagine myself living in another country and not feeling comfortable saying, "I'm a Jewish woman." I mean, this is crazy, you know.

[Erica Marom — 20:34]

So along those lines — was there ever a time, as you said, everyone has a love-hate relationship with their home, especially here, especially the last few years — was there ever a time you considered moving somewhere else?

[Lena Russovsky — 20:46]

No, not really. No, not really. I mean, no. I traveled a lot, in the east and in the west, and everywhere. But no, I didn't consider it — because it's nice to feel at home, and I feel at home here.

[Erica Marom — 21:02]

Have you ever been back to Russia?

[Lena Russovsky — 21:04]

Yes, one time. I went one time — when I was, actually I was traveling. I had a very long journey when I was almost 30 years old. I left everything and, because I'm driven by passion, which we know already, I left everything and I went to India, to Nepal, for half a year. I was backpacking over there. And then I came back, and there was a family decision to come to visit Russia — because we still had some friends, some relatives, et cetera. And I went there — 20 years after coming here.

And it was a very interesting experience, because I have a childhood memory. And when I was going back, I was curious about myself — how I would feel when I came to our house, to the yard where I played with the children, where my first memories as a person were formed. And I wondered if I'd feel an ache in my heart.

And I didn't have when I came there. And it was interesting, and I thought about it afterwards, and I understood: it's because my life as it was there, my childhood — it's not here anymore. It passed. The surroundings are still there, but me as a child, my family, everyone young — we are not there anymore. It went away.

So that's why I didn't feel anything. I just looked at it and it was nice to see, and that's it.

[Erica Marom — 22:42]

But this is your home.

[Lena Russovsky — 22:44]

Yeah, here it is.

[Erica Marom — 22:44]

What do you love most about living in Israel?

[Abbey Onn — 22:47]

That's what I was going to ask. In the love-hate relationship, what's the thing that brings you the most joy?

[Lena Russovsky — 22:50]

The most joy? Just that I can feel... I feel that I can be myself. I don't know how to explain it. And I also know there's some kind of familiarity — which is sometimes annoying, because people are asking you questions and you're like, who are you? Who are you?

But the other side of this coin is that you know you can approach anyone on the street and ask for help, or ask for anything, and they will be there for you. And you feel also connected. You have a history with people here. You are related to them.

If I were to go live in, I don't know, Belgium or wherever — what is my connection with the people, except for all of us being human beings? What keeps us together? How am I related?

That's why I became an activist and a social and cultural entrepreneur. Because I care. I care about the society I live in. I care about the country I live in. That's why I put my time and my energy to make this place better. And I hope I succeed in a way.

[Abbey Onn — 23:57]

You absolutely are.

Listen — in the last number of years there have been a lot of Russian-speaking immigrants that have come, and there are people making aliyah every day. You've been here now for a number of decades. What is the number one piece of advice you would offer someone who's considering or just made aliyah?

[Lena Russovsky — 24:12]

Let the process go through you, don't struggle so much. I mean, you will struggle but don't make it a war. I don't want to use the word relax, because there's nothing relaxing about aliyah. But just be part of this process. Just understand that you are going through a process in your life now and just enjoy it because it's interesting. You will become a different person a bit afterwards so just enjoy the show. Enjoy this journey as much as you can. Because the difficulties will come and they will go along all our life but this is a kind of journey and you made the decision and you need to stick to it. Don't let doubts come into your head and into your heart. You will think about this later, but just enjoy the process and be part of it.

[Abbey Onn — 25:09]

I like this answer.

[Erica Marom — 25:09]

So when you're 80 years old and looking back on your life, what's something that you think will have been true because you made aliyah that wouldn't have been true if you had stayed in Russia?

[Lena Russovsky — 25:19]

I became the person who I am. And I'm pretty much okay with who I am.

So — I'm happy I'm here, and I got all these opportunities. And you know, it's not enough to have opportunities — it's also important to recognize them and to take them. So I'm happy that I have the opportunity to live among my people, that I'm part of them. I mean, I think it's a blessing.

[Abbey Onn — 25:49]

Thank you. Thank you so much. We are going to jump into some rapid fire — we're going to ask you questions, and we want a one-word answer.

[Abbey Onn — 25:56]

This is the next hardest thing we're doing.

[Lena Russovsky — 25:58]

I don't know how to speak shortly, but I'll try.

[Abbey Onn — 26:01]

That's okay. We're giving you a challenge. All right — favorite Israeli food or snack?

[Lena Russovsky — 26:05]

Hummus.

[Erica Marom — 26:07]

Favorite Hebrew word or slang?

[Lena Russovsky — 26:09]

Yalla [let's go].

[Abbey Onn — 26:11]

We accept. Favorite place in Israel?

[Lena Russovsky — 26:14]

Tel Aviv.

[Abbey Onn — 26:16]

What does Shabbat [the Sabbath] look like for you?

[Lena Russovsky — 26:18]

Relaxation.

[Abbey Onn — 26:20]

The thing you miss most from Russia?

[Lena Russovsky — 26:25]

The culture.

[Abbey Onn — 26:27]

What's your "only in Israel" moment, in just one sentence?

[Lena Russovsky — 26:29]

Just to hug strangers on the street because something happened — happy or sad.

[Erica Marom — 26:32]

That's very, very Israeli.

[Abbey Onn — 26:36]

Lena, thank you so much. This was a joy and a huge learning opportunity, and we're grateful for everything you're doing.

[Lena Russovsky — 26:42]

Thank you so much for inviting me. Thank you.

[Erica Marom — 26:44]

And if you enjoyed this episode, please share it with everyone you know. Yalla, let's go!

[Lena Russovsky — 26:48]

Yalla, let's go!

60 seconds with
Lena Russovsky
Show References

Follow Lena on Linkedin

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Credits

Hosts: Erica Marom, Abbey Onn 

Executive Producer: Sarah Bard

Producer: Sofi Levak, Dalit Merenfeld, Myron Shneider

Video and Editing: Nadav Elovic, Yotam Kushnir

Music and Creative Direction: Uri Ar 

Content and Editorial: Jackie Goldberg

Design: Nimrod Sapir

60 seconds with
Lena Russovsky
Show References

Follow Lena on Linkedin

Subscribe to Yalla, Let’s Go

Learn more about Aleph 

Sign up for Aleph’s monthly email newsletter

Subscribe to our YouTube channel

Follow us on Instagram

Follow us on TikTok

Follow Aleph on Twitter

‍Follow Aleph on LinkedIn

‍Follow Aleph on Instagram

Credits

Hosts: Erica Marom, Abbey Onn 

Executive Producer: Sarah Bard

Producer: Sofi Levak, Dalit Merenfeld, Myron Shneider

Video and Editing: Nadav Elovic, Yotam Kushnir

Music and Creative Direction: Uri Ar 

Content and Editorial: Jackie Goldberg

Design: Nimrod Sapir

My Israeli Fadicha
Show References

Follow Lena on Linkedin

Subscribe to Yalla, Let’s Go

Learn more about Aleph 

Sign up for Aleph’s monthly email newsletter

Subscribe to our YouTube channel

Follow us on Instagram

Follow us on TikTok

Follow Aleph on Twitter

‍Follow Aleph on LinkedIn

‍Follow Aleph on Instagram

Credits

Hosts: Erica Marom, Abbey Onn 

Executive Producer: Sarah Bard

Producer: Sofi Levak, Dalit Merenfeld, Myron Shneider

Video and Editing: Nadav Elovic, Yotam Kushnir

Music and Creative Direction: Uri Ar 

Content and Editorial: Jackie Goldberg

Design: Nimrod Sapir

Latest Episodes

Oren Zeev, Solo VC Managing $3B, on Why Code Is No Longer a Moat, Surviving Navan's Worst IPO of 2025, and the Dangerous 10x Growth Mindset

February 14, 2024

Elad Raz, Co-Founder and CEO at NextSilicon, on Outperforming Nvidia on Efficiency, the Architecture No One Thought Possible, and What Happens When the Memory Bottleneck Breaks

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Amir Fischer, Teen Venture Capitalist, on Raising $2M, Cold-Emailing Billionaires, and Why His Generation May Have the Most Agency Ever

February 14, 2024

Dr. Eli David, Top AI Researcher and Entrepreneur, on Free Speech, Woke AI, and Why We’re so Much Smarter Than Elephants

February 14, 2024

Ami Daniel, Co-Founder and CEO of Windward, on Global Supply Chain Disruptions, How Much Ransom Costs to Cross the Strait of Hormuz, Global Navies’ Capabilities, and How Long This Whole Thing Will Last

February 14, 2024

Israel’s Resilience, Innovation, and the Future of Techno-Geopolitics | An Invested Special Episode

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Zach Greenberger & Eran Shir on Nexar’s Dominating the AV Market, Real-World Data Moats, & the Playbook for Building an Agentic Company

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SpotitEarly CEO Shlomi Madar on How Their Dogs Can Sniff Early-Stage Cancer, Why Dogs + AI is a Critical Combination, and Whether Cancer Screening Should be Regulated

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Lightspark Co-Founder David Marcus on Bitcoin Hitting 7 Figures, Lessons from Building and Losing Libra (Diem), Why College is Cancer & Fighting for Existential Values

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Special Episode: A Lookback on Some of the Strongest Business Leaders of 2025

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David Magerman on Building Renaissance Technologies, Why AI is “An Automatic Machine Gun We’re Giving Children,” and Sacrificing Relationships for Success

February 14, 2024

Founding Partner of Uncork Jeff Clavier on Being the First Seed Investor, When Your First LP is Your Wife, Passing on Uber & LinkedIn and the ‘3 Asses’ Rule

February 14, 2024

USVP GP Jacques Benkoski on What Entrepreneurs Get Wrong About Go to Market, Building Value as an Investor & Why ‘Crossing the Chasm’ is Outdated

February 14, 2024

Carta CEO Henry Ward on the Death of CartaX, a Controversial AI Take, Only Hiring Missionaries & the EQ Mistakes That Break Companies

February 14, 2024

Nuseir Yassin, AKA Nas Daily, on Being the First Israeli-Arab to Build a Unicorn, the Death of Organic Content & the New Marketing Playbook, and the Cost of Advocating for Peace Between Jews and Muslims

February 14, 2024

Gavin Baker, Managing Partner of Atreides, on Everything You Wanted to Know About Semiconductors & Why Global Warming is a Solved Problem

February 14, 2024

General Catalyst Co-Founder David Fialkow on Pitching VCs Through ‘Hot Buttons,’ Billion-Dollar Storytelling & Bringing Down a Cult

February 14, 2024

Mati Gill, CEO of AION Labs, on Funding Life-Saving Startups, Lessons From Working at Teva Pharmaceuticals in Crisis & Life After Getting Shot

February 14, 2024

Nir Zohar on His Evolution from Wix Coffee Maker to COO, Why the Wix Management Team Has Offsites in the Water, the Super Bowl Ad that Changed Everything and Why Wix Bought Base44–”One Guy”–for $80 Million

February 14, 2024

Gigi Levy-Weiss on How the Israeli Air Force is the Best Model for Running a Company, How Playtika Exploded Overnight by Accident, the Uncomfortable Truths About Working in Gambling, and the Coolest Companies in the NFX Portfolio

February 14, 2024

Fiverr CEO Micha Kaufman on How a Story in CNBC Beat Fiverr’s $8M Super Bowl Ad, the Right Way to Go Public, How Your Boss isn’t Responsible for Your Career, Why Freelancers Move Faster Than Employees, and How AI is Raising the Floor–not the Ceiling

February 14, 2024

From DNA to Star Trek: Samuel Arbesman on Reconciling Science with Tradition, Building Personalized “Sims” for Your Body, and What it Means to be a Scientist in VC

February 14, 2024

Dream Founders Shalev Hulio and Sebastian Kurz on How Dream Became the World’s Fastest-Growing Cyber Startup Within 18 Months, Building the First AI Native Cybersecurity Company, and Whether it’s Possible to Ethically Use Offensive Cyber

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Israel <> Iran War: Special Episode of Invested

February 14, 2024

Ex-Fiverr Chief Business Officer Gali Arnon on the Strategy That Turned Fiverr From the Cheap Services Brand into the World’s Top Talent Marketplace, How the Role of the CMO Has Changed, and Making Your Mother-in-Law Proud

February 14, 2024

StarkWare Co-Founder Eli Ben-Sasson on the Future of Blockchain, Zero Knowledge (ZK) Proofs and How They “Solve Integrity” and Why We No Longer Have to Trust the Banks or Government

February 14, 2024

Katie Stanton on What You Never Heard About Obama, Operating Vs. Investing, Behind the Scenes at Twitter, Yahoo! and Google, and Using Your Network to Get Ahead

February 14, 2024

Benchmark GP Sarah Tavel on What She Learned at Bessemer, Greylock, Pinterest and Benchmark, Being an Operator vs. an Investor, and How to Create an AI Moat

February 14, 2024

Omri Casspi on Life After the NBA as a Venture Capitalist, Bringing Elon Musk to Israel, Sports Philosophy in Investing, Getting Founders to Trust Him, and the Story He Never Told Anyone | Invested

February 14, 2024

Amir Shevat on Growing Developer Relations at Google, Microsoft, Slack, Twitch and Twitter; the Future of Engineering; Getting Fired Overnight by Elon Musk & Publicly Calling Him Out

February 14, 2024

Ex-Amazon Dan Davidi on Replacing Fuel with His Company Ohr, Literally Reinventing Rocket Science, and Whether Synthetic Biology is Playing God

February 14, 2024

Ex-CEO of Waze Noam Bardin on What Really Happens at Google, Life After a Billion-Dollar Acquisition, Building the Ultimate Community-Based Business, and What No One Gets About OKRs

February 14, 2024

Investor Sender Cohen on Learnings From Working With Stan Druckenmiller and George Soros, TLV vs. Dubai, and Why He Pays Someone to Keep Him Off the Internet

February 14, 2024

Andreessen GP Katherine Boyle on the Battle for America’s Future, Why She Left Silicon Valley for Florida & Why it’s Good to be Bored in Church | Invested

February 14, 2024

Special Episode: Why TikTok Should be Banned in the U.S.

February 14, 2024

The Information Founder Jessica Lessin on Building the World’s Top Tech Media Outlet, Why Citizen Journalism Won’t Replace Traditional Media, and the Future of Journalism | Jessica Lessin on Invested

February 14, 2024

Vee Founder May Piamenta on Selling Her First Company at 16, Smuggling a Computer Onto an Army Base, Laying Off Her Entire Company and Knowing When to Pivot

February 14, 2024

Adam Fisher, Partner at Bessemer Venture Partners, on What it Takes to be a Great VC, Lessons from Wix and Fiverr, and Why Israel Should Let Go of the “Startup Nation” Narrative

February 14, 2024

Harvard Professor Roland Fryer on Relentlessly Pursuing Truth, ‘Closing Social Gaps with Market Caps,’ and Celebrating Failure

February 14, 2024

Harry Stebbings on Starting 20VC, Being Underestimated, Investing, and Wealth vs. Happiness

February 14, 2024

Yasmin Lukatz on Investing in a Time of War, Founding ICON, How to Make a Difference, and Being on Shark Tank

February 14, 2024

Yonatan Adiri on Stepping Down as CEO of Healthy.io, the Future of Healthcare, and What’s Next for Him - Part Two

February 14, 2024

AI Expert Oren Etzioni on How Deepfakes are Influencing Global Events, Our Moral Obligations Around AI & the Fight Against Disinformation | Invested

February 14, 2024

Yonatan Adiri on Founding Healthy.io, Challenges in HealthTech, and Working with Shimon Peres - Part One

February 14, 2024

Izhar Shay on Losing His Son Yaron Oree, the October 7th Attack, an Initiative for the Fallen, and Moving Forward

February 14, 2024

Yoav Shoham on What Machines Understand About Us, Leading AI in Israel & Stanford, AI21 Labs Innovations, and How We’re Wrong About AGI

February 14, 2024

Sam Lessin on What Entrepreneurs Don’t Realize About VCs, When the State Should Intervene with Tech, the Future of Crypto and the Evolution of Truth

February 14, 2024

Ami Daniel on the October 7th Massacre, Rescuing Survivors Using Tech, and Managing a Company During War

February 14, 2024

Matan Bar on Melio’s Humble Beginnings, The Power of Storytelling, Making Tough Decisions as a CEO, and Meeting George W. Bush

February 14, 2024

Marc Rowan on Having the Courage to Speak Up, Apollo’s Investing Strategy, Commitment to Israel, and Looking Ahead

February 14, 2024

Palantir Co-Founder Joe Lonsdale on Fixing America, Disrupting Defense Innovation & Building the University of Austin

February 14, 2024

Lior Eshkol on How Wolt Israel Became a Cultural Icon, the Essence of the Israeli Consumer & Navigating the Company Through Crisis

February 14, 2024

Jacob Helberg on the China Doomsday Scenario, the Dangers of Wokeism, and What America Needs to Win the Technological Arms Race

February 14, 2024

Eyal Waldman on Building Mellanox, Employing Palestinians and Israelis Together, and The Future of AI

February 14, 2024

Eyal Waldman on What Went Wrong on October 7th, His Personal Loss and Plan for Peace, and Mellanox’s Impact on AI

February 14, 2024

Jon Pelson on China's Influence, TikTok, Huawei and Different Values

February 14, 2024

Kathryn Mayne on VC, Investing in People, Taking Risks and Why Israel is Special

February 14, 2024

Daniel Schreiber on Storytelling, Good vs. Bad Investors, Running a Public Company

February 14, 2024

Russ Roberts on the Difficulty of Giving Good Advice, Work-Life Balance, Our Obsession with Productivity, Storytelling and Wild Problems

February 14, 2024

Jeff Swartz on Timberland, Social Impact, Philanthropy, Having Too Many Words and Lots of Dreams

February 14, 2024

Ron Gura on Empathy, Grief and Scaling Humanity

February 14, 2024

Aryeh Bourkoff on Empathy, Digital Communities, Relationships vs. Transactions, Being Self-Aware, Dreaming about Being Shy and Lazy

February 14, 2024

Stefan Tompson on Founding Visegrad24, Fake News, Fighting for Israel and the West

February 14, 2024

Bradley Tusk on Investing Like a Politician in Regulated Industries, the Flaws of Elite Education, and the Fragmented Future of America

February 14, 2024

Bradley Tusk on How to Save Democracy Before it’s Too Late, the Problem With Our Political Structures, and the Power of Mobile Voting

February 14, 2024

Ben Lang on Being Early at Notion, How to Build Community, Angel Investing and Taking Risks

February 14, 2024

Beezer Clarkson on How to Get a “Yes” from Investors, Advice to Young VCs, Fund Mission vs. Returns, and What Diversity Means in Venture

February 14, 2024

Alon Arvatz on the Future of Israeli Cybersecurity, Exiting Multiple Companies, Leaving Money on the Table, and Making Financial Literacy Accessible

February 14, 2024

Michael looks back on the incredible and tragic stories from October 7th within the Israeli tech ecosystem that were shared on the Invested podcast over the past year.

February 14, 2024

Barak Herscowitz on TikTok’s Anti-Israel Bias, the Memo That Got Leaked, Resigning From TikTok, and the Story Israel Needs to be Telling

February 14, 2024

Antonio Garcia-Martinez on the Hippie Influence over Silicon Valley, Behind the Scenes at Facebook, Writing ‘Chaos Monkeys’ and Founding Spindl

February 14, 2024

Alex Konrad on Covering Israeli & Gazan Tech, the Forbes Midas List, & Civic Resilience

February 14, 2024

Orit Farkash HaCohen on AI Regulation, Burnout, Israel’s Natural Gas Exploration, and Diversity in High-Tech

February 14, 2024

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The Future of Talent Why is it so hard to recruit engineers? Maybe we’re going about it all wrong. Avishai Ish-Shalom, Aleph’s Engineer-in-R

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What I Hate About High Tech When Erica Marom joined Aleph, she fell in love with the energy of the Israeli high tech community. But as a for

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30 Time Management To-Dos We all struggle to manage our time better, so Eden Shochat has prepared a cheat sheet to ease our path to producti

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A Seat at the Table As Nexar’s GM Mobility Solutions, Kate Balingit partners with the world’s largest auto manufacturers. She shares five le

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Aleph III We are pleased to announce the closing of Aleph III, a $200 million fund, to continue partnering with great Israeli entrepreneurs

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Aleph DreamBuilders Erica Marom shares the philosophy behind the creation of Aleph DreamBuilders, a new video series capturing our founders’

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Dear Entrepreneur Amid the COVID-19 pandemic, Aleph Equal Partner Michael Eisenberg writes in an open letter that this is a time for empathy

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The Houseparty Exit A year on, Eden Shochat shares a personal perspective on the sale of Houseparty, why exits are not black and white, and

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Investing in Great People Michael Eisenberg says investing in great people has always been his strategy, but keeping small business in busin

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Announcing Fund IV We are pleased to announce Aleph IV, a $300 million fund. We are humbled and honored by the ongoing support of our LPs, t

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I am a very disorganized person. There. I said it. Whenever I make this point, though, people I work with smirk and say, “Yeah, right, sure

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Almost all blogs on budgets begin with some statement on how tedious yet important budgets are. This one is no different (Budgets are tediou

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The Community Factor Tamar Abramson, Community Lead at RiseUp, shares how their community led to massive product adoption and real social ch

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A few weeks ago, Eden prompted a casual Facebook conversation about a cap table he reviewed that was beyond repair. Our community expressed

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This is a story about a spreadsheet that started on a whim. I keep a list of seed investors that I’d send to entrepreneurs when I thought th

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Time spent on optimizing time is time well spent. I’m writing this post to share how I manage my time, which is usually split between managi

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Most people do not have enough information to properly evaluate the offer they receive, compare it against industry benchmarks, negotiate it

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In my previous post (see here) I discussed the ramifications of the Israeli 102 Section approach to taxation of stock option grants and its

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An employer brand is defined as a company’s reputation as a place to work and its employee value proposition. Big firms spend millions of do

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There are very few lawyers who actually love their job (or admit they do). I was one of them. Five years ago, I was working as a tech lawyer

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Every couple months, we hold a workshop where executives of larger (10M+ users) companies share their experiences and best practices with a

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Every time Aleph General Partner Tomer Diari dropped the words “crypto” or “Web3'’ into a conversation here at Aleph, he would be greeted wi

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A year ago I returned from maternity leave with my second daughter, right in the midst of the Coronavirus pandemic. After months of homescho

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We, Aleph, were the trigger for Sarah Lacy’s thought-provoking post on the premature celebration of Israel’s arrival as an internet/mobile “

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As Aleph’s one year anniversary approaches, we wanted to publicly revisit our commitment to our limited partners and entrepreneurs. Our five

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We are thrilled to announce that Eran Shir will be joining Aleph as an Entrepreneur In Residence.

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Oona Rokyta (Image courtesy of Waggener Edstrom) I have a default setting. It’s to convey to people how they may be seen by others. For as l

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What a beautiful coastline to host some of the greatest entrepreneurs out there today. On Israel Independence day last week, the press repor

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I’m hardly a feminist. I admit that in law school I viewed all the feminist law/philosophy classes as “out-of-date” and targeted at angry wo

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Aaron shares Aleph’s core values and hallmark qualities: a tireless work ethic on behalf of entrepreneurs; Zionism; business ethics; transpa

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When I chose the name for my personal blog (sixkidsandafulltimejob), I looked for something that would be a conversation starter. I realized

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We are a network in service of entrepreneurs. A network that builds services for entrepreneurs. Having just celebrated another anniversary a

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In Pirkei Avot (“Ethics of the Fathers”, part of the Jewish oral tradition), there is an outline of some different ways that people acquire

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Over the last decade, we have seen the “Startup Nation” story become a main Israeli narrative, worldwide. The world’s opinion of Israel is t

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Please join me in welcoming two new members to the Aleph family: Nadav “Wiz” Weizmann as an Entrepreneur in Residence and Mor Sela as an Eng

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In How to Castrate a Bull: Unexpected Lessons on Risk, Growth, and Success in Business, NetApp founder, Dave Hitz, skillfully retells the ba

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Michael Eisenberg Talks to Oxford MBA Students - April, 2020

February 14, 2024
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Aleph in Shorts: Yael Elad - How to Extend Your Runway in Times of Crisis

February 14, 2024
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Michael Eisenberg and Jonathan Medved at OurCrowd Summit 2020

February 14, 2024
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Eden’s Guide to Time Management

February 14, 2024
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Productivity Friends

February 14, 2024
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Productivity Enemies

February 14, 2024

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Shai Wininger, Co-Founder & President of Lemonade, joins Almost Human to break down what it actually takes to build AI-native products in the real world. From 1-person engineering teams to specs written as tests, Shai shares how Lemonade rebuilt its stack, org, and workflows so AI isn’t a demo, it ships.

February 14, 2024
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SMBs are the biggest AI opportunity if you focus on workflows, not models. Eden & Monday.com’s Assaf Elovic on AI that users trust.

February 14, 2024
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Facetune’s founder is rebuilding video. Eden talks with Lightricks CEO Zeev Farbman on real-time video AI, edge vs cloud, and fast-decaying models.

February 14, 2024
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When AI runs the business. Eden Shochat with Daisy CTO Nir Hemed on autonomous agents, property management, and human–AI collaboration.

February 14, 2024
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Meta-learning: AI that learns how to learn. Eden Shochat with Liran Tam on shipping faster, tiny data, less compute, and beating Big Tech.

February 14, 2024
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February 14, 2024
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AI isn’t just chatbots. Eden Shochat with BuzzFeed’s Gilad Lotan on embeddings, vectors, personalization, and the future of adtech.

February 14, 2024
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AI hype is loud. Almost Human cuts through it. Eden Shochat on real AI shifts, tools that matter, and founders shaping Israel’s tech future.

February 14, 2024
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AI agents, human escalation, autonomous companies.

February 14, 2024

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Lena Russovsky was Shlepped to Israel from Moscow at 9 Years Old, Now She's a Journalist, Activist, and Entrepreneur

February 14, 2024
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Pro-Basketball Player Tamir Goodman on Hidden Blessings in Adversity, Basketball as a Vehicle and Not Destination, and How it All Came Together in Israel

February 14, 2024
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Gio from Rio: On Leaving Modeling for Marketing, LGBTQ Life in Israel, and Having Tri-Lingual Kids

February 14, 2024
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The Good, Some Bad, And Some Ugly: Avi Mayer, Former Editor-In-Chief Of The Jerusalem Post, On October 7th Journalism, Tel Aviv Vs. Jerusalem, And Feeling Connected To Pot Holes

February 14, 2024
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NYT Bestselling Cookbook Author Adeena Sussman on Finding Love (of Tahini and People) and Why It Matters That the Coffee Shop Knows Her Order

February 14, 2024
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Wounded in Gaza, Still Fighting for Israel: Aaron Bours’ Story of Resilience, Loss & Purpose

February 14, 2024
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Abbey and Erica record an unusual and very real episode of Yalla, Let’s Go! in the middle of the February 2026 war with Iran.

February 14, 2024
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From Mumbai to Missiles: Revital Moses on Making Aliyah, Building a 90K YouTube Community & Bridging India and Israel

February 14, 2024
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Aleeza Ben Shalom, Host of Netflix’s Jewish Matchmaking, Says Israel is the Best Place to Find Love

February 14, 2024
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Avi Lewis, Software Engineer at Meta, Says This is How to Land a Tech Job in Israel

February 14, 2024