When I set out to start a new company last year, I returned to a problem I had been thinking about for years: the lack of help available for bereaved families. I was no stranger to loss in my own life; it’s also vividly present in some of my closest circles, and I had seen firsthand how difficult it was. When someone close to us passes away, we find ourselves lost in a sea of unfamiliar, complex tasks like planning a funeral and administering an estate, all while laboring under the intense grief and emotional turmoil of loss.