Like every buzzword, “community” has become overused, many times to describe something which is more fluff than substance. Today I’d like to share how at RiseUp we discovered it to be the exact opposite: how a community can create a significant network effect and why you should consider starting a community for your product. Similar to other community-driven companies like Notion and Airbnb, the RiseUp community is a multiplying force for our business, one that has deepened our product offering, increased customer loyalty and strongly driven product adoption. Before I dive into the details, let’s talk a bit about RiseUp and why community is central to our product and mission.