From a pure consumer’s perspective, there’s so much goodness around us. Call it Uber for X, call it what you will, but once you’ve ordered a ride\pizza\babysitter with a tap, you’re hooked. It was perfect and included all the right smart defaults (your previous order, location, payment method and other preferences). There’s no going back. Not only do we now expect to see these new standards for ease of use, delightment, and speed everywhere, but we also shrug in complete puzzlement when they are unmet. Modern devices and information exchange fuel instant gratification — our phones gradually became all-in-one ordering, payment and fulfillment tools. These very high expectations were originally set by big brands that have slowly but surely spoiled us. We’ve gotten used to Amazon’s customer support, Target’s selection, UPS’s delivery speed, Starbucks’ global spread and TiVo’s immediacy. But more recently, the expectations standard has received a boost from the smaller P2P on-demand startups, merging online yearnings with offline reality. These new expectations extend beyond our leisure hours and there’s a need to answer by serving relevant software during the work day.