Years ago, in Part 1 of the Humus Manifesto, I wrote about the talent shortage in Israel which partially derived from talent trapped at a lot of small companies that would not scale. Today, I think that Israel has a much, much larger talent pool to tackle some really big problems, by leveraging big data, building marketplaces and creating serious technological innovation. However, much of this talent is now trapped in a lot of adtech companies that will neither change the world nor deliver much of a return to this engineering talent. I think these engineers, the country and the innovation economy would be better served if we recycled these great engineers into other endeavours.